Wakuli is a coffee-subscription and retail brand with a mission to revolutionise the coffee industry by making fair and sustainable coffee accessible to everyone. They partner directly with farmers to ensure a transparent supply chain, delivering exceptional coffee while improving farmers’ livelihoods. Wakuli's mission is to deliver damn good coffee, in every sense: good for your tastebuds, and good for the farmers they collaborate with. Because the last thing we need is an other consumer product that exploits workers and the planet.

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For Wakuli, I researched how their social content could best communicate their mission and values to a wide audience, whilst embracing the priorities and fast-paced environments of social media platforms. My analysis focused on visual and textual strategies to enhance brand engagement, ranging from storytelling to audience-specific approaches. Additionally, I continue to support in reviewing branding-related decisions, copy, and social strategies.